Circularity and sustainability was the focus of ABF's stand at the Book Fair 2022
Exhibition stands - inspiration
The concept of circularity was the theme when ABF created its stand for this year's book fair. Together we built and decorated a stand where everything from the frame system and equipment to the furniture and fittings were made from recycled materials. Even the artwork was created based on the principle of recycling.
Under Book fair 2022 on The Swedish Fair in Gothenburg we built together with ABF a stand focusing on circularity and sustainability. The brief was to create a stand that reflected their values while aiming to broaden the readership of the community. The message they wanted to convey was: "we need more people reading, not more books".
Mounts created from recycled materials
Together with ABF, we designed a stand and decorated it like a living room. We filled it with books, art and vintage furniture to create an inviting and homely atmosphere. The content was influenced by the concept of circularity, which meant that nothing in the stand was new. All the decor and furniture was made entirely of recycled materials. Even the screen on the wall was second-hand and came from Adapt's own rental shop. The books in the stand represented different vintages and the furniture was meant to represent changing styles through time. The artworks were created by artist Woo - Bock, who makes collages, sculptures and floating mobiles out of paper. She shapes these by making use of the pages of old books. In the various creations, the texts and images take on a new context and meaning. The parts of the stand have also been turned into new projects after the end of the fair; both the furniture and the art are now on display elsewhere.
Circularity an opportunity
We at Adapt sees great opportunities for the entire expo and exhibition industry when it comes to producing sustainable stands based on a circular approach. With the beMatrix system, we can reuse every part of the frame that the stand is built from. We also run a rental business where our customers can rent equipment instead of buying and we always rent furniture and other fittings for the stand. Do you also want to build a stand with higher sustainability? Please contact us!
Frequently asked questions and answers
How can we create a sustainable stand that reflects our message?
Adapt designed ABF's stand at the 2022 Book Fair using recycled frame systems, equipment, furniture and fittings, including art created from recycled materials. By using reusable materials and systems like beMatrix, Adapt can create a stand that clearly communicates your message and values.
Need help designing a stand that stands out at the show?
Adapt offers custom-designed stand solutions tailored to your needs. We take care of the entire process, from concept development and 3D visualization to construction and technical planning, to create exhibition stands that attract visitors and effectively convey your message.
How can we ensure that our stand engages all the senses of visitors?
Adapt has experience in setting up displays such as living rooms, filled with books, art and vintage furniture to create a homely atmosphere. By using different materials, colors and interactive elements, you can engage visitors' senses and bring your message to life.
What should we consider to make our stand stand out at the show?
To make your stand stand out at the show, Adapt recommends focusing on unique design, interactive activities and a consistent concept. Use eye-catching and different designs that reflect your brand, create activities that generate energy and movement in the stand, and dare to go all the way with your concept to make a strong impression on visitors.
How can we reach our target audience effectively through our stand?
To reach your target audience effectively, it is important to design your stand based on their interests and needs. Adapt helps you create a stand that attracts and engages the right visitors by using relevant messages, interactive elements and a design that reflects your brand.
Can Adapt help us create an award-winning or high-profile stand?
Yes, Adapt has experience in creating trade show booths that get a lot of attention and appreciation.
How can we follow up on our trade fair participation to maximize results?
After the show, it is important to follow up with the contacts you have made to maximize the results of your participation. Adapt can help you collect leads effectively during the show by creating interactive activities and using digital tools to collect visitor data. After the show, you can have all the information delivered directly to your inbox for quick and efficient follow-up.
How can we ensure that our stand stands out visually at the fair?
To make your stand stand stand out visually, Adapt recommends using large digital surfaces that can change at the touch of a button. By integrating LED screens and other digital solutions, you can create a dynamic and changing stand that attracts visitors' attention. This equipment also enables communication with both physical and digital visitors simultaneously.
How can we create a stand that engages multiple senses of visitors?
To engage multiple senses of visitors, you can use a combination of visual, tactile and auditory elements in the stand. Adapt has experience in creating inviting environments by using different materials, colors and interactive elements. By creating an atmosphere that stimulates multiple senses, you can make your message more memorable and engaging for visitors.
What are the most popular services Adapt offers for exhibition stands?
Adapt offers a range of services for exhibition stands, including concept development, design, 3D visualization, construction, technical planning and project management. They are also the official partner of beMatrix, an innovative framework system for stand creation.
