Hybrid broadcast for the forest when Everland took over the studio at Fotografiska
When the American company Everland presented The Forest Plan - a solution to stop the deforestation of endangered forests, they held a hybrid broadcast at Fotografiska in Stockholm. Over four days, there were panel discussions, Q&A sessions with experts, photo exhibitions and live concerts.
At the beginning of June, the American company Everland hybrid studio Annie at Fotografiska in Stockholm. It was on the occasion of World Environment Day 2022 and the launch of The Forest Plan as they conducted a hybrid broadcast. Everland is working on forest conservation projects including a solution to prevent deforestation by 2030. The event targeted the media, policy makers, business leaders and social justice activists.
Live content from the hybrid studio
During the event at Fotografiska, Everland conducted a hybrid broadcast. This meant that they had physical participants in the studio at the same time as the event livestreamed to digital viewers around the world. The focus of the event was to protect the world's endangered forests and the programme at Fotografiska was packed with facts and information. The studio hosted live panel discussions and Q&A sessions with scientists, experts and other representatives of the forests and nature. The event also included a live concert featuring iconic musicians, such as the sons of both Bob Marley and John Lennon, and a photo exhibition of images from Everland's various projects.
Adapt supplied all the parts
Adapt delivered all the parts of this studio event, from the physical rigging of sound for the concert to the implementation and production of the hybrid broadcast itself. We therefore had a producer on site throughout the process and our graphic designer also produced digital material and content for the LED screens. For the live broadcast itself, we used a three-camera solution, which meant it was possible to view the venue and stage from multiple angles.
Hybrid broadcast with an important message
It has been exciting and fun to be part of such a big and important event. The fact that the hybrid broadcast also contained such an important message makes it all the more enjoyable. We're always working on projects big and small, so if you'd like to know more about how you can organise an event or studio broadcast - physical, digital or hybrid, please get in touch.
