Once again, DHL created a creative stand that attracted and engaged visitors to the show
Once again, we were entrusted to create a creative stand together with DHL. Our collaboration covered everything from concept development and content planning to designing and building a stand in the exhibition hall. And what a fantastic result it was!
We at Adapt was once again given the task of working with DHL build their stand. It was before their participation at D-Congress 2022 which was also held at The Swedish Fair in Gothenburg. As the theme of the fair was E-commerce as entertainment we thought it was a good idea to create a stand where their own digital game DHL Effibot Dash took centre stage.
Collect packages from the warehouse
DHL Effibot Dash is an eventful and exciting video game. The aim of the game is to collect as many parcels as possible together with their Effibot. It takes place in DHL's own warehouse and in true traditional video game fashion, the player advances by running, jumping and dodging both packages and obstacles.
Attracted and engaged visitors
The aim was to tie in with the theme of the fair and at the same time create an interesting and engaging stand. Therefore, we installed two tablets in the booth, which meant that two visitors could play at the same time. By connecting the tablets to the large screen, the spectators could also follow the players' adventures. The stand also hosted a competition where participants had the chance to win F1 tickets.
The stand created new meetings
This was a very successful stand that really drew in and engaged visitors. There were many people who visited the stand to play as well as many who stopped to watch. Needless to say, it created engagement for both DHL and the visitors. A great example of a creative stand that engaged all participants!
Are you curious to see what we did together with DHL last time? Read our customer case about how they created a cinema in the stand here.
