The Truck Fair is currently underway in Jönköping, and in collaboration with Circle K's team, we have designed and constructed their exhibition stand. We would, quite unscientifically, assert that it is the fair's most popular stand.
During the fair days, we serve approximately 15,000 cups of coffee with freshly baked pastries, and in the afternoons, we host after-work events with freshly grilled sausages; just like at Circle K's stations.
The stand is constructed entirely using our reusable beMatrix system and incorporates 80 m2 of digital LED surfaces, allowing for changes in appearance and graphics with a single button press. Through two interactive pods, visitors can explore Circle K's station network by engaging with various symbols.
A big thank you to Circle K for a wonderfully enjoyable collaboration!