3,000 guests watched Sophie Ellis-Bextor, Eiffel 65, and Roxette perform on stage. Italian food trucks—and an evening we won’t soon forget.
AVEVAWORLD After Dark is definitely one of our most memorable experiences from 2026. Not just because of the artists, the stage, or the food, but above all because of the atmosphere. The energy. The feeling of experiencing something together.
About the Project
- Event: AVEVAWORLD After Dark
- Location: Milan, Italy
- Number of guests: 3,000
- Format: After-work event, networking dinner, and outdoor festival
- Artists: Sophie Ellis-Bextor, Eiffel 65, and Roxette
The Challenge: Create a Natural Transition
After an intense day of conferences, 3,000 guests would be invited to an evening with a completely different pace and atmosphere. The experience would gradually evolve from a conference to an after-work gathering, then to a cocktail dinner, and finally to a full-scale festival under the open sky.
An important part of the process was creating natural transitions between locations and moods. Guests weren't just supposed to understand where to go—they were supposed to want to keep going.
The Solution: An Evening That Came Together
As the conference day drew to a close, the event gradually began to take on a different character. The guests moved on to the next area, where the setting, content, and energy created a new atmosphere.
The after-work event turned into a relaxed dinner get-together featuring Italian food trucks. As darkness fell, the evening really came alive, and the area was transformed into a vibrant outdoor festival.
Sophie Ellis-Bextor, Eiffel 65, and Roxette took the stage. The music, the encounters, and the shared experience tied the evening together and created a flow that felt as natural as it was well-thought-out.
The result: 3,000 guests at the same time
Seeing 3,000 people enjoying the experience together was something truly special. It also served as a reminder of what live communication can achieve when location, content, and people come together. That’s why we do what we do. Summer is over, fall is here, and we’re ready for another intense season filled with what we love most: creating, building, traveling, and making things happen.
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