After Dark in Milan: a festival atmosphere for 3,000 AVEVAWORLD attendees

One of the highlights of #AVEVAWORLD was the evening event After Dark, an outdoor festival created exclusively for the event’s 3,000 attendees.

With the Milan skyline as a backdrop on a warm summer evening, guests enjoyed food trucks, games, interactive activities, networking, and live performances by internationally renowned artists such as Roxette, Sophie Ellis-Bextor, and Eiffel 65.

Creating this kind of experience is about much more than just the entertainment on stage. The goal is to bring people together, encourage spontaneous conversations and networking, create memorable moments, and ensure that the event experience lives on even beyond the conference rooms.

Having the opportunity to design and produce this evening together with AVEVA’s event team and partners was undoubtedly one of the highlights of an already spectacular week in Milan.

Thank you to AVEVA and all the partners involved for a fantastic collaboration.

The tone aligns closely with Adapt’s content principles of being concrete, helpful, and proactive, with a focus on the participant experience, implementation, and value.

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