The fall trade show season is truly in full swing. In just a couple of weeks, our exhibition teams have built large booths in Jönköping and Gothenburg—while also completing the first of four international trade show projects this fall in collaboration with Consilium.
The locations, customers, and designs vary. But all the booths have one important thing in common: they’re built on our flexible and reusable beMatrix system.
From Jönköping to Gothenburg and Hamburg
The season began with two large trade show booths at Elmia Lastbil in Jönköping. We then continued our work with several booths at Trä & equipment at our partner Svenska Mässan Gothia Towers in Gothenburg.
At the same time, we completed our first trade show project of the fall in collaboration with Consilium in Hamburg. This is the first of four stops where the same basic design and materials will be reused throughout the season.
By planning for multiple trade shows from the very beginning, we can create a cohesive brand experience while tailoring the booth to each location and trade show.
One system—many unique expressions
beMatrix consists of modular frames that can be combined and clad in many different ways. This allows us to create custom-designed displays for each customer without having to build everything from scratch.
The system makes it easy to customize the size, shape, and function of the display area. The same framework can therefore take on completely different looks depending on the customer’s brand, goals, and needs.
This provides great creative freedom—but also more efficient production, with materials that can be reused time and again.
The graphics are produced in our in-house print shop
The frames are covered with graphics produced in our own print shop at the warehouse in Linköping. There, we print, test, and mount the graphics on the frames before everything is packed together with the rest of the equipment and transported to the trade show.
By testing the entire solution before delivery, we can ensure that the parts fit together properly and that the design is correct. This reduces the risk of surprises on-site and creates better conditions for efficient installation.
Smarter for the Environment, Budget, and Logistics
With a reusable basic structure, less custom-built, single-use material is needed. The booths can also be packed compactly, which makes transportation between trade shows in Sweden, Europe, and the rest of the world more efficient.
The result is sustainable solutions that are good for both the environment and the customer’s budget—without compromising on form, function, or a unique aesthetic.
A big thank you to all our customers and partners for your continued trust. Now let’s move forward through this fall’s busy trade show season!
