PwC organised an interactive conference with recording at Fotografiska in Stockholm
When the time finally came to meet and network for real, PwC organised an interactive conference. In doing so, they filled the hybrid studio Annie at Fotografiska in Stockholm with engaged and excited employees. The conference was a hybrid production and we at Adapt were responsible for all the technical delivery.
For the first time since the pandemic, employees at PwC finally meet each other and network for real. I hybrid studio Annie at Fotografiska they held an interactive conference with participants from the Nordic countries and Germany.
Interactive conference with guests
Initially, they were only supposed to stream the conference, but during the course of the project, the organisers decided to have physical guests in the studio as well. Instead of a livestream, they created an interactive conference which they also recorded. Adapt was responsible for the entire technical production.
Recording and technical production
To capture the content of the conference from multiple angles, we used four cameras for the recording. We had supplied decorative lighting for both the room and the entrance. In the entrance we had also installed a projector showing their logo. Outside, we had built a sign with the beMatrix system that welcomed visitors with both the logo and the theme of the conference.
Interactivity with digital tools
In the studio, they conducted lectures and panel discussions and also had speakers on link. There was a physical audience who could both ask and answer questions during the conference via a digital tool. To set the mood in the room, they also had custom animations as backgrounds on the walls for the different parts of the event. Outside the room, coffee and food were set out for participants to mingle during breaks.
Hybrid production is both physical and digital
This time, PwC conducted the conference as a hybrid production, meaning it would be beautifully produced to fit both in the room and digitally. What a great day it was for everyone, both the organiser and the participants as well as for us in the production team.
