How do you design a keynote stage for 3,000 attendees that both captures the energy in the room and reflects AVEVA’s brand?
For us, every stage design begins with understanding the brand—its visual identity, its values, and, above all, the feeling we want participants to take away from the experience. At the same time, we must never lose sight of the stage’s most important purpose: to ensure that everyone in the room can clearly see, hear, and engage with both the speakers and the content.
Once the foundation is laid, the design work begins with floor plans, sketches, and 3D visualizations. Using our real-time 3D design tools, we can virtually navigate the space and evaluate different concepts, both creatively and practically. For AVEVAWORLD, the process was carried out in close collaboration with AVEVA’s brand and design teams until we found the right balance between function, atmosphere, and visual impact.
AVEVA is a global leader in industrial software and sustainable transformation. The brand brings together equipment, innovation, and sustainability. Our goal was to translate these values into a stage design that felt both modern and human.
The solution was a large stage backdrop constructed using a substantial amount of our reusable aluminum beMatrix system. The structure was clad with reusable decorative foliage and illuminated to create a vibrant, green, and visually striking backdrop. This softened the industrial elements while reinforcing the sustainability message.
To enhance the experience, more than 300 meters of LED strips were integrated into the back wall and extended across the ceiling above the audience. This created a cohesive visual design that connected the stage with the entire space. The result was not just a stage, but an immersive environment where the venue, the audience, and the content all became part of the same experience.
The result was a keynote stage that seamlessly blended equipment, industrial design, sustainability, and audience experience into a cohesive whole. It served as a powerful backdrop for AVEVAWORLD 2026 and created an environment that reflected both the brand and the scale of the event.
A big thank you to the AVEVA team for their trust and for a close, creative, and excellent collaboration throughout the project.
