After 10 months of planning, we held AVEVA World in Milan last week—the largest AVEVA World ever. And what a fantastic event it turned out to be!
Together with AVEVA’s event and content team, we designed, planned, and delivered the entire production at the Allianz MiCo Arena:equipment, branding, signage, booths, furniture, decor, plants, LED screens, stages, staff, and all the infrastructure needed to set up and execute an international flagship event for 4,000 guests from around the world.
The event included, among other things:
The event included, among other things:
- A keynote hall for 3,000 attendees
- 18 breakout scenes
- An Innovation Zone with 90 booths
- A major outdoor event featuring live performances, including one by Roxette
- Complete venue branding and wayfinding for the entire facility
AVEVA World was set up over three intense days, running from Monday through Thursday last week—and was then dismantled in just 24 hours.
A total of 20 trailers carrying equipment were used to fill the arena with materials, which were handled by over 150 people on site. All structures were created using our beMatrix system, in which over 3,000 frames were covered with more than 6,000 m² of printed graphics.
We are incredibly proud to have served as production managers for this project. In terms of scope, it is one of Adapt’s largest projects in history. But what makes this project extra special is that we’ve been able to utilize our full range of expertise in design, 3D visualization, equipment, exhibitions, branding, print, and project management in close collaboration with AVEVA’s content team. When production, equipment content work together seamlessly, the result is something truly special.
The project was made possible thanks to a close and fantastic collaboration with our invaluable beMatrix partner, ABS Group in Italy—a partnership that truly demonstrates the power of combining our own resources with those of strong local partners.
A heartfelt and sincere thank you to everyone involved in the project—no one left out, and above all to AVEVA for their trust and the wonderful collaboration throughout the project.
