Category Archive: Production

  1. From a conference to an enchanting evening at Fotografiska

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    Are you looking for a flexible venue for your next conference, party, or corporate event in Stockholm?

    One of our favorite venues is Fotografiska. With its unique 180-degree projection solutions, the entire atmosphere of the room can be transformed at the touch of a button. One moment you’re holding a conference; the next, you’ve stepped into a whole new world.

    That’s exactly what happened when Alva Labs recently welcomed 300 guests to its sales event at Fotografiska.

    Together with the team at Fotografiska and Ashley Pettersson Flygare, we transformed what was, on paper, a traditional sales conference into an immersive evening experience with a fairy-tale vibe.

    Through custom-produced projection content, lighting design, decor, an abundance of flowers, and a dynamic live band, the venue came to life throughout the day, creating a memorable experience for every guest.

    This is a clear example of how equipment, creativity, and the right content can completely transform the atmosphere of an event—without having to change venues.

    A big thank you to Alva Labs, Ashley Pettersson Flygare, and the team at Fotografiska for a fantastic collaboration.

  2. Behind the scenes at AVEVAWORLD 2026

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    What does it really look like behind the scenes when a major global event moves into an arena?

    Just a few weeks ago, the halls at MiCo Arena in Milan stood empty. A few days later, we had transformed the venue into #AVEVAWORLD 2026 and welcomed more than 4,000 attendees from around the world to keynotes, breakout sessions, networking events, exhibitions, customer meetings, and interactive experiences.

    This film follows the journey from the moment the first truck rolls onto the site, through construction and technical rehearsals, all the way to the opening of the show and the finished visitor experience.

    And a quick heads-up before you hit play: we had almost as much fun making the video as we did putting together the event, so it’s a little longer than usual.

  3. After Dark in Milan: a festival atmosphere for 3,000 AVEVAWORLD attendees

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    One of the highlights of #AVEVAWORLD was the evening event After Dark, an outdoor festival created exclusively for the event’s 3,000 attendees.

    With the Milan skyline as a backdrop on a warm summer evening, guests enjoyed food trucks, games, interactive activities, networking, and live performances by internationally renowned artists such as Roxette, Sophie Ellis-Bextor, and Eiffel 65.

    Creating this kind of experience is about much more than just the entertainment on stage. The goal is to bring people together, encourage spontaneous conversations and networking, create memorable moments, and ensure that the event experience lives on even beyond the conference rooms.

    Having the opportunity to design and produce this evening together with AVEVA’s event team and partners was undoubtedly one of the highlights of an already spectacular week in Milan.

    Thank you to AVEVA and all the partners involved for a fantastic collaboration.

    The tone aligns closely with Adapt’s content principles of being concrete, helpful, and proactive, with a focus on the participant experience, implementation, and value.

  4. Stage design for AVEVAWORLD 2026: keynote stage for 3,000 attendees

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    How do you design a keynote stage for 3,000 attendees that both captures the energy in the room and reflects AVEVA’s brand?

    For us, every stage design begins with understanding the brand—its visual identity, its values, and, above all, the feeling we want participants to take away from the experience. At the same time, we must never lose sight of the stage’s most important purpose: to ensure that everyone in the room can clearly see, hear, and engage with both the speakers and the content.

    Once the foundation is laid, the design work begins with floor plans, sketches, and 3D visualizations. Using our real-time 3D design tools, we can virtually navigate the space and evaluate different concepts, both creatively and practically. For AVEVAWORLD, the process was carried out in close collaboration with AVEVA’s brand and design teams until we found the right balance between function, atmosphere, and visual impact.

    AVEVA is a global leader in industrial software and sustainable transformation. The brand brings together equipment, innovation, and sustainability. Our goal was to translate these values into a stage design that felt both modern and human.

    The solution was a large stage backdrop constructed using a substantial amount of our reusable aluminum beMatrix system. The structure was clad with reusable decorative foliage and illuminated to create a vibrant, green, and visually striking backdrop. This softened the industrial elements while reinforcing the sustainability message.

    To enhance the experience, more than 300 meters of LED strips were integrated into the back wall and extended across the ceiling above the audience. This created a cohesive visual design that connected the stage with the entire space. The result was not just a stage, but an immersive environment where the venue, the audience, and the content all became part of the same experience.

    The result was a keynote stage that seamlessly blended equipment, industrial design, sustainability, and audience experience into a cohesive whole. It served as a powerful backdrop for AVEVAWORLD 2026 and created an environment that reflected both the brand and the scale of the event.

    A big thank you to the AVEVA team for their trust and for a close, creative, and excellent collaboration throughout the project.

  5. How Adapt Creates Adapt Engagement Booths for Trade Shows and Events

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    How do you create trade show booths that feel well-designed, are practical, and can be further developed year after year?

    Over the past few weeks, we have completed a total of 13 booth construction projects in collaboration with our partner Svenska Mässan Gothia Towers—9 booths at Vitalis and 4 booths at VECS. Together, these projects covered a total of 453 square meters of exhibition space.

    What’s especially great is that many of our customers are repeat clients, and together we’ve further developed and refined the booths from previous years, while others have received entirely new designs and looks. For several of the booths, we’ve stored the materials in our customer materials storage facility, which has ensured they remain in good condition and made it easy to reuse them. It’s a smart solution both in terms of sustainability and cost.

    A common feature of many of the booths was a strong emphasis on demo stations and interactive solutions, where products and services took center stage and generated buzz at the booths throughout the trade show.

    A big thank you to all our customers, partners, and colleagues for your trust and collaboration. It’s always a pleasure to continue developing ideas and concepts together with the customers we have the opportunity to work with year after year

  6. Svenska Mässan Hosts Fortnox's Two-Day Event

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    Here’s what it looked like when the software company Fortnox, together with the amazing event agency Contrast, hosted a two-day event for 900 guests at the Swedish Exhibition & Congress Centre Gothia Towers in Gothenburg, specifically in the Congress Hall.

    Over the course of two intense days, the venue was filled with inspiration, meetings, and experiences. Adapt the great pleasure and privilege of being entrusted with the overall technical solution, including sound, lighting, and video technology for the event. This included a motorized high-resolution LED screen that could be raised and lowered live during the event to create dramatic entrances, dynamic stage changes, and a vibrant stage presence.

    A big thank you to Fortnox, Contrast, and the team at Svenska Mässan Gothia Towers for a truly wonderful collaboration!

  7. Wide-screen solution with projection at an international trade show

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    Earlier this year, Stockholmsmässan was transformed into a global gathering place when the ECCO Congress brought together 8,000 participants from around the world for four intensive days.

    Together with the team at Stockholmsmässan and ECCO’s event organization, Adapt was responsible Adapt the entire AV setup—from concept and planning to execution. The scope of work essentially covered the entire venue, from the largest plenary halls to a large number of breakout rooms, where our team of 60 technicians ensured a safe, efficient, and seamless production throughout the event.

    In Plenary Hall A, which seats 5,500 attendees, we installed a wide-screen projection system consisting of a 24 x 5.5-meter main screen, supplemented by several auxiliary screens to ensure optimal visibility throughout the room. The solution also included digital lecterns and panel tables, creating a flexible and modern stage for everything from keynotes to panel discussions.

    At Victoriahallen, our permanent 18 x 5-meter high-resolution LED screen was used as both a backdrop and a presentation surface during a large number of sessions. In addition, we provided full AV production and staffing for 12 additional breakout rooms of varying sizes.

    A big thank you to ECCO and Stockholmsmässan for the wonderful collaboration and for trusting us to work together to deliver a conference of this scale. We’re already looking forward to the next one!

    Images: ©ECCO

  8. Nordbygg filled the Stockholm Exhibition Center with over a hundred booths

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    Over a hundred booths showcasingequipment, multiple stages with live streaming, and technical setups in every corner of the venue. When Nordbygg filled the Stockholm Exhibition Center last week, both our large technical inventory and our team of technicians really had to step up—and what a fantastic trade show it turned out to be!

    Nordbygg is the largest event of the year at Stockholmsmässan and attracts around 35,000 visitors from across the construction and real estate industries. Over the course of an intense week, the entire venue is transformed into a hub filled with exhibits, stages, seminars, and business meetings.

    As an AV partner to Stockholmsmässan, Adapt is responsible Adapt supplying all equipment exhibitors who need monitors, LED screens, cameras, audio equipment, and complete AV solutions for their booths. Through Stockholmsmässan’s ordering portal, exhibitors can easily book exactly the equipment services they need—and our team then ensures that everything is delivered, installed, tested, and supported on-site. Simple, secure, and with minimal effort required from the exhibitor.

    A big thank you to the team at Stockholmsmässan and all our customers for your trust!