Client
Walley
Location
The Swedish Exhibition & Congress Centre Gothia Towers, Gothenburg
Services provided by Adapt
Project Management, beMatrix Systems, Trade Show Equipment, Video Systems, Graphics & Signage Production, Concept & Design, Lighting Systems, Logistics, Staff
Ahead of Walley's participation in the retail and e-commerce exhibition D-Congress, we assisted in developing and constructing an exhibition booth that leveraged both the concept and interior design from previous exhibition participations.
By further developing an already established brand expression, Walley was able to achieve high recognition among visitors while simultaneously utilizing materials and resources more sustainably.
The exhibition booth was designed as an open and social meeting point where visitors could easily pause, take a break, and engage with the team regarding Walley's digital payment solution. Consistent with previous years, the booth was structured around a relaxed and welcoming concept, with a juice bar serving as a natural focal point for discussions and spontaneous interactions.
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FAQ
By designing exhibition booths using modular systems such as beMatrix and reusing concepts, materials, and interior elements, companies can reduce both costs and environmental impact. At Adapt, we specialize in reusable exhibition booth solutions where design, construction, and graphics can be easily adapted for various exhibitions and events without requiring a complete rebuild each time.
A successful exhibition booth functions as a social meeting point where visitors are naturally inclined to linger and interact with the brand. Through clear zone demarcation, open spaces, and activities such as bars or demonstrations, Adapt creates environments that encourage conversation, networking, and extended dwell time within the booth.
Digital displays enable dynamic presentation of products, services, and messages throughout the exhibition. Adapt integrates displays into the booth design, allowing content to be easily updated in real-time, thereby enabling communication to be tailored throughout the day or between different presentations.
By utilizing centralized control systems, both visual content, displays, and lighting can be managed from a single unit. Adapt develops technical solutions where exhibition booth equipment is controlled digitally via tablets or control systems, facilitating effortless adjustments to content, atmosphere, and lighting throughout the exhibition.
Adapt provides a comprehensive solution for trade fairs and exhibitions – encompassing concept development, 3D design, production, equipment, and on-site installation. Our services include exhibition booth design, construction, AV equipment, digital display solutions, graphics, and project management to ensure seamless and efficient delivery.
A consistent and recognizable exhibition booth design facilitates brand identification and recall of the experience for visitors. By reusing visual elements and establishing a distinct brand environment, Adapt assists companies in building a stronger presence at exhibitions and generating long-term value across multiple events.
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