Author Archives: pelle.asplund

  1. A Circle K station built for Elmia Lastbil

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    10,000 cups of coffee, freshly baked cinnamon buns, and a trade show booth that can change its appearance at the push of a button.

    For the third year in a row, Adapt was entrusted with designing and building Circle K’s large-scale booth at Elmia Lastbil in Jönköping. The goal was clear: to create an experience that visitors would instantly recognize, while also serving as a well-functioning gathering place with the capacity to accommodate thousands of people during the trade show.

    About the Project

    • Client: Circle K
    • Event: Elmia Lastbil in Jönköping
    • Adapt's assignment: Concept, design, and production
    • Highlights: digital LED displays, a gold-plated electric car charger, and an interactive loyalty experience
    • The Challenge: High-Capacity Brand Experience

    Circle K’s booth needs to do more than just stand out. It should convey various aspects of the brand, welcome a large number of visitors, and enable fast and efficient service throughout the day. Throughout the day, thousands of cups of coffee and freshly baked cinnamon rolls were served directly from the booth. This placed high demands on everything from visitor flow and workspaces to logistics and sustainability.

    The Solution: A Flexible Circle K Station

    Much of the design draws inspiration from a real Circle K store. Familiar architectural elements create instant recognition, while integrated digital LED surfaces make the experience flexible. With the push of a button, the messaging and atmosphere of the display can be changed. This allows Circle K to highlight different messages, products, and offers without having to rebuild the physical environment. Every part of the display was designed from two perspectives: what visitors will experience and what the team needs behind the scenes. The result is a welcoming environment that handles large visitor flows while conveying a clear and consistent brand identity.

    New eye-catchers that spark curiosity

    This year’s booth also featured two new experiences. A gold-plated electric car charger marked an important milestone: Circle K now has more than 1,000 chargers throughout Sweden. A giant iPad gave visitors the opportunity to explore Circle K’s smart loyalty program in an engaging way. Together, these new features sparked curiosity and encouraged interaction, while allowing Circle K to highlight its progress in electrification and digital customer experiences.

    A booth that captures the brand’s essence

    The result was a popular gathering place that embodied the Circle K spirit—welcoming, efficient, and always on the move. It was created not just to be seen, but to embody the brand it represents. A big thank you to Circle K and the entire Adapt team for yet another wonderful collaboration.

    Are you planning a trade show booth that will both attract attention and perform well when the pressure is at its peak? Contact Adapt, and we’ll create the next great experience together.

  2. Adapt Expressen's stage in Almedalen for the third year in a row

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    Almedals Week is finally underway, and today we kicked off Expressen’s big live stage at Donners Plats in Visby!

    For the third year in a row, we have been entrusted with handling the entire production for one of Almedalsveckan’s most well-attended and content-rich venues. Together with Expressen, we have built a complete outdoor pavilion featuring a large LED screen on the roof, a stage, sound, lighting, and camera and streaming production for both the on-site audience and viewers across the country.

    Throughout the week, the stage will be filled with interviews, debates, and discussions featuring Sweden’s leading politicians, decision-makers, and public figures—all broadcast live via Expressen’s own channels.

    Are you in Visby? Feel free to stop by and say hi to the team! For those of you following Almedalen from afar, you can watch the live broadcasts on Expressen’s Almedalen page

    Thank you for your trust and for the great collaboration!

  3. We are looking for a technical production manager

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    Behind every fantastic event is an even better technical production manager. We're looking for one more!

    At Adapt , we don’t just Adapt events. We create trade shows, conferences, meetings, hybrid events, and experiences that inspire people, help them learn new things, build relationships, and do business.

    Sometimes it’s a small meeting for a few hundred people. Sometimes it’s an international conference with several thousand participants from all over the world. And almost always, it’s about transforming an empty venue into something that, just a few days earlier, existed only as a 3D visualization.

    We are now looking to strengthen our team in Stockholm with a Senior Technical Production Manager, who will plan, lead, and execute our productions.

    Is this you?

    You enjoy it when equipment, people, and logistics work together to create something truly great. You’re just as comfortable poring over a drawing or a production schedule as you are out on the shop floor with the technicians as production gets underway.

    You know that a successful event is rarely a matter of luck. It’s about planning, experience, communication, and a team working toward the same goal—a stylish, safe, and flawless execution.

    And if we're being honest, you might actually get a little extra energy and a hell of a lot of drive when someone says, “That'll never work.”

    What are you going to do?

    You are the person who takes the lead when a project begins to take shape. Together with our project managers, you plan how ideas, concepts, and 3D visualizations will be transformed into functional technical solutions in the real world.

    You are responsible for equipment, resources, logistics, and execution. You lead technicians, coordinate with suppliers, ensure that the schedule is met, and make sure the client feels confident throughout the entire production process.

    In short: You make sure equipment right equipment, the right people, and the right resources are in the right place at the right time. And when the doors open, everything just has to work. At the right time, in the right place, and the right way. Simple. Right?

    Where will you be working?

    Primarily in Stockholm and at Stockholmsmässan, where we are an in-house partner. But if you want to grow and be challenged outside the capital, there are plenty of opportunities. About 50 percent of Adapt’s projects are carried out internationally, which means you may have the opportunity to work on productions both throughout Sweden and in other parts of the world.

    As an in-house partner to Stockholmsmässan, Svenska Mässan Gothia Towers, and Fotografiska, we are part of some of the Nordic region’s most important venues. Every year, we carry out hundreds of projects—ranging from small corporate meetings to some of Europe’s largest conferences, trade shows, and events.

    Who are we looking for?

    To succeed in this role, you need several years of professional experience working with sound, lighting, video, and stage technology. You’ve likely worked as a technician for many years and now feel confident leading large-scale technical productions, teams, and projects. You have a strong technical understanding, are organized, and enjoy planning. At the same time, you’re confident enough to make decisions when reality doesn’t go according to plan—because that happens sometimes.

    We also believe that you:

    • Has experience leading teams and coordinating resources.
    • I am accustomed to building trust with customers, colleagues, and business partners.
    • Communicates fluently in Swedish and English.
    • I have a Class B driver's license.
    • You like to decide for yourself when, how, and where you work

    What's it like to work at Adapt? 

    • We're a group of about 50 people who are passionate about creating experiences—our way.
    • We work with some of the Nordic region’s most exciting venues and clients, where we organize major international conferences, trade shows, corporate events, hybrid productions, and permanent installations.
    • We decide for ourselves when, where, and how we work—freedom with responsibility, while being considerate of one another and our projects.
    • We operate according to our core values—“simple,”“innovative,” and“kind”—which guide everything we do.
    • We work at one of Sweden's largest and fastest-growing production companies—where over 50% of the projects are international.

    But above all, we like doing things together.

    With us, you'll get:

    • Work on varied and challenging projects.
    • Fantastic colleagues who are highly skilled and deeply committed.
    • Opportunities for professional growth both nationally and internationally.
    • A culture characterized by cooperation, humility, and humor.
    • The opportunity to influence both your projects and the company's future development.

    We usually say that we do more than just organize events. We create gathering places, experiences, and relationships—in a simple, innovative, and kind way. And we have a lot of fun while we’re doing it.

    Where do I send my application? 

    If you’ve read this far and are thinking,“That actually sounds a lot like me,” then we’d love to hear from you. Email your application today to adapt or give us a call, and we’ll tell you more about the role, our projects, and what it’s like to work at Adapt.

  4. From a conference to an enchanting evening at Fotografiska

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    Are you looking for a flexible venue for your next conference, party, or corporate event in Stockholm?

    One of our favorite venues is Fotografiska. With its unique 180-degree projection solutions, the entire atmosphere of the room can be transformed at the touch of a button. One moment you’re holding a conference; the next, you’ve stepped into a whole new world.

    That’s exactly what happened when Alva Labs recently welcomed 300 guests to its sales event at Fotografiska.

    Together with the team at Fotografiska and Ashley Pettersson Flygare, we transformed what was, on paper, a traditional sales conference into an immersive evening experience with a fairy-tale vibe.

    Through custom-produced projection content, lighting design, decor, an abundance of flowers, and a dynamic live band, the venue came to life throughout the day, creating a memorable experience for every guest.

    This is a clear example of how equipment, creativity, and the right content can completely transform the atmosphere of an event—without having to change venues.

    A big thank you to Alva Labs, Ashley Pettersson Flygare, and the team at Fotografiska for a fantastic collaboration.

  5. Behind the scenes at AVEVAWORLD 2026

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    What does it really look like behind the scenes when a major global event moves into an arena?

    Just a few weeks ago, the halls at MiCo Arena in Milan stood empty. A few days later, we had transformed the venue into #AVEVAWORLD 2026 and welcomed more than 4,000 attendees from around the world to keynotes, breakout sessions, networking events, exhibitions, customer meetings, and interactive experiences.

    This film follows the journey from the moment the first truck rolls onto the site, through construction and technical rehearsals, all the way to the opening of the show and the finished visitor experience.

    And a quick heads-up before you hit play: we had almost as much fun making the video as we did putting together the event, so it’s a little longer than usual.

  6. After Dark in Milan: a festival atmosphere for 3,000 AVEVAWORLD attendees

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    One of the highlights of #AVEVAWORLD was the evening event After Dark, an outdoor festival created exclusively for the event’s 3,000 attendees.

    With the Milan skyline as a backdrop on a warm summer evening, guests enjoyed food trucks, games, interactive activities, networking, and live performances by internationally renowned artists such as Roxette, Sophie Ellis-Bextor, and Eiffel 65.

    Creating this kind of experience is about much more than just the entertainment on stage. The goal is to bring people together, encourage spontaneous conversations and networking, create memorable moments, and ensure that the event experience lives on even beyond the conference rooms.

    Having the opportunity to design and produce this evening together with AVEVA’s event team and partners was undoubtedly one of the highlights of an already spectacular week in Milan.

    Thank you to AVEVA and all the partners involved for a fantastic collaboration.

    The tone aligns closely with Adapt’s content principles of being concrete, helpful, and proactive, with a focus on the participant experience, implementation, and value.

  7. Stage design for AVEVAWORLD 2026: keynote stage for 3,000 attendees

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    How do you design a keynote stage for 3,000 attendees that both captures the energy in the room and reflects AVEVA’s brand?

    For us, every stage design begins with understanding the brand—its visual identity, its values, and, above all, the feeling we want participants to take away from the experience. At the same time, we must never lose sight of the stage’s most important purpose: to ensure that everyone in the room can clearly see, hear, and engage with both the speakers and the content.

    Once the foundation is laid, the design work begins with floor plans, sketches, and 3D visualizations. Using our real-time 3D design tools, we can virtually navigate the space and evaluate different concepts, both creatively and practically. For AVEVAWORLD, the process was carried out in close collaboration with AVEVA’s brand and design teams until we found the right balance between function, atmosphere, and visual impact.

    AVEVA is a global leader in industrial software and sustainable transformation. The brand brings together equipment, innovation, and sustainability. Our goal was to translate these values into a stage design that felt both modern and human.

    The solution was a large stage backdrop constructed using a substantial amount of our reusable aluminum beMatrix system. The structure was clad with reusable decorative foliage and illuminated to create a vibrant, green, and visually striking backdrop. This softened the industrial elements while reinforcing the sustainability message.

    To enhance the experience, more than 300 meters of LED strips were integrated into the back wall and extended across the ceiling above the audience. This created a cohesive visual design that connected the stage with the entire space. The result was not just a stage, but an immersive environment where the venue, the audience, and the content all became part of the same experience.

    The result was a keynote stage that seamlessly blended equipment, industrial design, sustainability, and audience experience into a cohesive whole. It served as a powerful backdrop for AVEVAWORLD 2026 and created an environment that reflected both the brand and the scale of the event.

    A big thank you to the AVEVA team for their trust and for a close, creative, and excellent collaboration throughout the project.

  8. We showed up. We delivered. We won!

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    After 10 months of planning, we held AVEVA World in Milan last week—the largest AVEVA World ever. And what a fantastic event it turned out to be!
    Together with AVEVA’s event and content team, we designed, planned, and delivered the entire production at the Allianz MiCo Arena:equipment, branding, signage, booths, furniture, decor, plants, LED screens, stages, staff, and all the infrastructure needed to set up and execute an international flagship event for 4,000 guests from around the world.
    The event included, among other things:
    • A keynote hall for 3,000 attendees
    • 18 breakout scenes
    • An Innovation Zone with 90 booths
    • A major outdoor event featuring live performances, including one by Roxette
    • Complete venue branding and wayfinding for the entire facility
    AVEVA World was set up over three intense days, running from Monday through Thursday last week—and was then dismantled in just 24 hours.
    A total of 20 trailers carrying equipment were used to fill the arena with materials, which were handled by over 150 people on site. All structures were created using our beMatrix system, in which over 3,000 frames were covered with more than 6,000 m² of printed graphics.
    We are incredibly proud to have served as production managers for this project. In terms of scope, it is one of Adapt’s largest projects in history. But what makes this project extra special is that we’ve been able to utilize our full range of expertise in design, 3D visualization, equipment, exhibitions, branding, print, and project management in close collaboration with AVEVA’s content team. When production, equipment content work together seamlessly, the result is something truly special.
    The project was made possible thanks to a close and fantastic collaboration with our invaluable beMatrix partner, ABS Group in Italy—a partnership that truly demonstrates the power of combining our own resources with those of strong local partners.
    A heartfelt and sincere thank you to everyone involved in the project—no one left out, and above all to AVEVA for their trust and the wonderful collaboration throughout the project.

  9. How Adapt Creates Adapt Engagement Booths for Trade Shows and Events

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    How do you create trade show booths that feel well-designed, are practical, and can be further developed year after year?

    Over the past few weeks, we have completed a total of 13 booth construction projects in collaboration with our partner Svenska Mässan Gothia Towers—9 booths at Vitalis and 4 booths at VECS. Together, these projects covered a total of 453 square meters of exhibition space.

    What’s especially great is that many of our customers are repeat clients, and together we’ve further developed and refined the booths from previous years, while others have received entirely new designs and looks. For several of the booths, we’ve stored the materials in our customer materials storage facility, which has ensured they remain in good condition and made it easy to reuse them. It’s a smart solution both in terms of sustainability and cost.

    A common feature of many of the booths was a strong emphasis on demo stations and interactive solutions, where products and services took center stage and generated buzz at the booths throughout the trade show.

    A big thank you to all our customers, partners, and colleagues for your trust and collaboration. It’s always a pleasure to continue developing ideas and concepts together with the customers we have the opportunity to work with year after year

  10. Svenska Mässan Hosts Fortnox's Two-Day Event

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    Here’s what it looked like when the software company Fortnox, together with the amazing event agency Contrast, hosted a two-day event for 900 guests at the Swedish Exhibition & Congress Centre Gothia Towers in Gothenburg, specifically in the Congress Hall.

    Over the course of two intense days, the venue was filled with inspiration, meetings, and experiences. Adapt the great pleasure and privilege of being entrusted with the overall technical solution, including sound, lighting, and video technology for the event. This included a motorized high-resolution LED screen that could be raised and lowered live during the event to create dramatic entrances, dynamic stage changes, and a vibrant stage presence.

    A big thank you to Fortnox, Contrast, and the team at Svenska Mässan Gothia Towers for a truly wonderful collaboration!

  11. Wide-screen solution with projection at an international trade show

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    Earlier this year, Stockholmsmässan was transformed into a global gathering place when the ECCO Congress brought together 8,000 participants from around the world for four intensive days.

    Together with the team at Stockholmsmässan and ECCO’s event organization, Adapt was responsible Adapt the entire AV setup—from concept and planning to execution. The scope of work essentially covered the entire venue, from the largest plenary halls to a large number of breakout rooms, where our team of 60 technicians ensured a safe, efficient, and seamless production throughout the event.

    In Plenary Hall A, which seats 5,500 attendees, we installed a wide-screen projection system consisting of a 24 x 5.5-meter main screen, supplemented by several auxiliary screens to ensure optimal visibility throughout the room. The solution also included digital lecterns and panel tables, creating a flexible and modern stage for everything from keynotes to panel discussions.

    At Victoriahallen, our permanent 18 x 5-meter high-resolution LED screen was used as both a backdrop and a presentation surface during a large number of sessions. In addition, we provided full AV production and staffing for 12 additional breakout rooms of varying sizes.

    A big thank you to ECCO and Stockholmsmässan for the wonderful collaboration and for trusting us to work together to deliver a conference of this scale. We’re already looking forward to the next one!

    Images: ©ECCO

  12. Nordbygg filled the Stockholm Exhibition Center with over a hundred booths

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    Over a hundred booths showcasingequipment, multiple stages with live streaming, and technical setups in every corner of the venue. When Nordbygg filled the Stockholm Exhibition Center last week, both our large technical inventory and our team of technicians really had to step up—and what a fantastic trade show it turned out to be!

    Nordbygg is the largest event of the year at Stockholmsmässan and attracts around 35,000 visitors from across the construction and real estate industries. Over the course of an intense week, the entire venue is transformed into a hub filled with exhibits, stages, seminars, and business meetings.

    As an AV partner to Stockholmsmässan, Adapt is responsible Adapt supplying all equipment exhibitors who need monitors, LED screens, cameras, audio equipment, and complete AV solutions for their booths. Through Stockholmsmässan’s ordering portal, exhibitors can easily book exactly the equipment services they need—and our team then ensures that everything is delivered, installed, tested, and supported on-site. Simple, secure, and with minimal effort required from the exhibitor.

    A big thank you to the team at Stockholmsmässan and all our customers for your trust!