Author Archives: pelle.asplund

  1. Adaptive technology for the world's first adventure museum

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    The world’s first adventure museum has now opened right in the heart of Stockholm! With a 4.9-star rating and newly installed equipment Adapt ,“Äventyrs” Adapt the place for anyone who wants to experience stories that go beyond the ordinary.

    Here, you can follow adventurer Fredrik Sträng all the way up to an altitude of 8,000 meters, get close to nature through photographer Ronan Donovan’s unique stories, and experience the world through Fredrika Ek’s journey around the globe. A solo cycling trip through landscapes, cultures, and encounters that offer new perspectives on life.

    During a few intense weeks in February, our team was on site to create a comprehensive solution where equipment storytelling work in harmony. We delivered a turnkey installation featuring audio, lighting, and visual technology that collectively builds the experience and enhances every story. The solution consists of a large number of screens, large-format projectors with short-throw optics, an audio system that creates a sense of presence, and lighting that guides visitors through the environments. All equipment integrated into our user-friendly BLOCKS system, making it easy for staff to control content and functions directly via their mobile devices—smooth, flexible, and reliable in a public setting.

    This is a truly inspiring and exciting project, and we’re proud to be a part of it. A big thank you to everyone involved for the wonderful collaboration, and now we’re looking forward to new adventures in the space!

  2. From recording to live broadcast—ready to go

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    Ready to record content or livestream information in a simple and professional way—with full support? At our central studios in Stockholm and Gothenburg, we’ve made the process as seamless as it should be.

    Our studios are centrally located at Västmannagatan 15 in Stockholm and at Gothia Towers in Gothenburg. Here you’ll find fully equipped spaces with all equipment site—sound, lighting, video, and cameras—ready to use right away. This allows you to focus entirely on your content, while we ensure that the production is smooth, polished, and professional from start to finish.

    In our studios, we use large LED screens that give you complete flexibility to change backgrounds and content in real time. Unlike a green screen, LED creates a more natural and realistic look in the camera shot—while allowing speakers to interact directly with the content and ensuring that everyone in the room sees exactly what it looks like.

    For truly large-scale events, we also offer our hybrid studio in partnership with Fotografiska, where you can host up to 200 participants on-site while reaching an unlimited digital audience.

    A simple, effective, and reliable way to get your message across—whether it’s a recording, a live broadcast, or a full-scale hybrid event.

  3. Successful 3D Scanning in Chicago

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    This week, we’ve continued our ambitious project to 3D-scan all of the world’s event and exhibition venues. Our expert, Isak , just returned from Chicago, where he 3D-scanned parts of the well-known McCormick Place for one of our clients.

    Today, 3D scanning has become an integral part of how we at Adapt plan our projects. By creating digital twins of venues, we can operate faster, smarter, and with a level of detail that significantly impacts project execution even before on-site presence. This provides us and our clients with a clear, shared vision from the outset (and significantly fewer surprises on-site).

    Our 3D scans provide an exact digital twin that allows us to navigate, extract precise measurements, and analyze from all angles. We can also generate a complete point cloud of the entire facility, which we utilize in our 3D tools to create realistic visualizations in advance. Click the link in the comments and experience it yourself!

    The result is well-designed solutions, assurance for all project stakeholders, and more efficient productions. While we may not manage to 3D scan every venue worldwide, we are methodically working through the list with great dedication! A big thank you to our clients and our team for their trust. The next destination awaits.

  4. The Reason Adapt Undertakes So Many International Projects

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    Today, the industry publication Eventeffect highlights our international growth. We are frequently asked: how is it that a Swedish production company undertakes so many international projects?

    The answer is quite straightforward: “Because it is secure, aesthetically pleasing, and efficient.”

    Sweden is home to numerous globally operating companies. Once we have collaborated in Scandinavia, established mutual understanding, and successfully delivered robust projects, our clients frequently wish to extend the same reliable and efficient setup globally. Consequently, we accompany them.

    The same principle applies in reverse. Currently, approximately 50 percent of Adapt's clientele is international. Many of these clients were initially engaged in Sweden through projects, collaborations, or at one of our partner venues: Svenska Mässan, Gothia Towers, Stockholmsmässan, and Fotografiska. Upon successful completion of a project and the establishment of mutual trust, the collaboration continues – regardless of whether the next event takes place in Athens, Bangkok, Boston, Riyadh, or Paris!

    It is simply about facilitating seamless collaboration and, naturally, upholding our commitment to delivering solutions that are secure, well-conceived, and aesthetically superior. In conjunction with our global partners, we develop sustainable and efficient productions, enabling us to plan projects from Sweden and execute them locally with Scandinavian precision. Regardless of location.

    The article can be found here: https://eventeffect.se/skandinavisk-precision-global-leverans-sa-mojliggor-partnernatverk-internationell-tillvaxt-for-adapt/

  5. From D-Congress to Underhållsmässan!

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    This week, Underhållsmässan 2026 at The Swedish Exhibition & Congress Centre Gothia Towers gathers hundreds of exhibitors and thousands of visitors from the industry to discuss future solutions in operations, maintenance, and industrial services. Over four days, the halls are filled with seminars, demonstrations, and meetings among companies, experts, and decision-makers from across the industry. For us, it has been another intensive week with many exciting projects. We designed and delivered 14 stands for our clients; sustainable and reusable solutions built with beMatrix, creating clear and functional meeting points on the exhibition floor.

    Furthermore, this production immediately followed D-Congress, which was held concurrently at the same venue. A transition that occurred over 12 intensive hours! When D-Congress concluded, the entire production was dismantled overnight – allowing Underhållsmässan to commence construction immediately the following morning! An impressive effort by the teams from Adapt and Svenska Mässan Gothia Towers, demonstrating the capacity, efficiency, and teamwork we collectively possess.

    A big thank you to our clients, to the team at Svenska Mässan Gothia Towers, and to all colleagues who made another intensive exhibition week possible, resulting in happy and satisfied exhibitors!

  6. 23 Unique Booth Solutions for D-Congress

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    D-Congress is currently underway – Northern Europe's leading retail event, held at Svenska Mässan Gothia Towers in Gothenburg. Over two intensive days, more than 4,000 participants gather to network, share insights, and discuss the future of e-commerce.

    Over the past few weeks, Adapt's team has worked intensively to design and deliver a total of 23 stand solutions for our clients. The stands are constructed using our reusable beMatrix exhibition system, and many incorporate integrated LED screens, interactive elements, and graphic designs that truly stand out in the exhibition hall.

    D-Congress is always a particularly enjoyable event to work on, as the stands are highly creative and digital, with equipment being an integral part of the experience. It also serves as a perfect example of the flexibility of the beMatrix system – where the same core components can be configured in numerous ways to create entirely unique expressions for each exhibitor.

  7. Scandinavian base -> Global projects. How does it work?

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    Did you know that approximately 50 percent of Adapt's current projects are international? From congresses in Milan to client events in Boston and exhibitions in Shanghai, we operate daily across national borders.

    This is made possible by our robust partner networks: AV Alliance for advanced technical productions, and beMatrix bePartners for exhibition and stand construction. Through these partnerships, we can design, 3D-visualize, and project manage our international assignments from our bases in Sweden, subsequently executing them with local resources, expertise, and technical teams on-site.

    Last week, our founders Jonathan Olsson and Viking Grandin were in Rio de Janeiro, Brazil, to meet with our AV Alliance colleagues. Twice a year, the network convenes at various global locations to share experiences, stay updated on the latest equipment, and, perhaps most importantly, foster relationships. Strong relationships facilitate seamless communication when executing projects across the globe.

    AV Alliance is currently represented in approximately 120 locations across all continents. This is one of our most crucial keys to delivering efficient, secure, and sustainable productions – whether the project is executed in Scandinavia or anywhere else in the world.

    Scandinavian precision. Global delivery.

  8. New in Stock: LED Totems, Lecterns, and LED Strips to Illuminate Spring Events!

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    Our warehouse has received several highly practical new products that will be deployed at this spring's events and are consequently available for rental should your project require additional items!

    As of March, 30 high-resolution LED totems, 10 LED lecterns, and over 600 meters of pixel-controlled LED strips (180-degree and 360-degree) are available for your productions.

    A tall, rectangular digital display screen on a wheeled base, showing a light blue abstract design on a white background.

    High-resolution LED totems can be utilized as standalone digital posters, sponsor displays, or wayfinders, yet their true strength lies in their exceptional flexibility. Multiple units can be seamlessly integrated to form large LED screens that can be rigged in mere minutes, serving, for example, as a stage backdrop or within an exhibition booth. Our LED totems are designed for effortless transport, rapid assembly, and deliver significant impact in both expo and event settings.

    A woman in a beige suit stands at a podium labeled LED Speaker Podium, gesturing with one hand while speaking. The podium features a colorful abstract design on the front.

    The new digital LED lecterns are constructed from the same high-resolution LED modules as our totems, yet they are designed as a collapsible lectern that can be deployed with minimal effort. This makes them ideal for events and conferences requiring instantaneous message changes on the lectern.

    A geometric light installation features glowing neon hexagons and cubes in vibrant rainbow colors, illuminating a dark room with colorful reflections on the walls.

    The pixel-controlled LED strips unlock enhanced creative potential across diverse environments. They can be employed for decorative framing, dynamic lighting effects, or seamlessly integrated into stages, exhibition booths, and installations. When utilized in larger quantities, they generate powerful visual expressions and synchronized light sequences, providing a cost-effective approach to creating impressive holistic experiences.

    As always, our objective is to integrate equipment with intelligent design to create solutions that are both user-friendly and highly impactful! And more innovations are forthcoming…

  9. High Demand at Adapt's Exhibition Booth at Meetings & Events

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    What a start to Meetings & Events in Kista! A big thank you to everyone who visited us yesterday. We have talked ourselves hoarse – and we love it!

    The significant interest in our services within event and exhibition production, 3D visualization, installations, and equipment rental means a great deal to us. It is always equally inspiring to discuss ideas, challenges, and future projects with industry colleagues and organizers. Today, Thursday, we are back at the booth with renewed energy – and our magic wheel is loaded with new prizes.

  10. See you at Möten & Event in Kista

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    This Wednesday and Thursday, you can find us at the Möten & Event fair in Kista – where the event industry gathers for two intensive days.

    Visit our LED tower and discuss event and exhibition production with us – from initial concept and 3D visualization to final on-site delivery. We will demonstrate our approach to 3D scanning and digital twins to achieve millimeter precision, clear audience flows, and a unified vision long before any physical construction begins.

    You will also have the opportunity to meet our teams specializing in permanent installations and equipment rental. And yes – we will also be unveiling some truly exciting new developments…

  11. Content, meetings, and equipment converged for the business of tomorrow.

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    Over 1,000 attendees convened at the Stockholm Waterfront Congress Centre as Arrow Electronics presented its flagship event, "5 Years Out" – a day dedicated to equipment, innovation, and the future of business.

    In collaboration with the agency Telegraf, we managed the technical and operational production, encompassing everything from scenography and AV equipment to booth construction and exhibitor support. The project commenced with 3D scanning of the venues and comprehensive visualizations to establish optimal workflows, precise proportions, and a unified objective well in advance of physical setup.

    The agenda featured keynotes from industry leaders such as IBM, Microsoft, Hewlett Packard Enterprise, Dell Technologies, and Symantec, complemented by breakout sessions, panel discussions, and an exhibition showcasing over 30 premier suppliers. This constituted a comprehensive experience where content, interactions, and equipment seamlessly integrated throughout the event.

    We extend our sincere gratitude to Arrow and Telegraf for their trust and the exceptional collaboration. It is consistently rewarding to facilitate new engagement platforms for such a dedicated and numerous audience.

  12. Millimeter precision when venues receive a digital twin

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    How do we ensure that we have all the necessary information about an event venue right from the start, so that we can design, plan, and deliver effectively?

    With a digital twin, of course!

    This week, our 3D expert Isak was in Barcelona for a site visit at a convention center. The team brought along our 3D scanner, which is used to document all surfaces with millimeter precision. The result is a digital site visit that anyone can explore directly in their browser to take their own measurements, understand layouts, and get to know the space without being there in person. For project work, this is an extremely effective tool. The need to return to the facility for additional measurements or verification is minimized, planning is accurate from the start, and both time and resources are saved.

    We can also directly integrate the 3D scans into our 3D tools. This enables us to create realistic and scaled visualizations that precisely depict the event's appearance before any construction begins. This provides assurance for all project stakeholders and facilitates the pitching of ideas and rapid decision-making.

    We assist numerous venues in 3D scanning their spaces to provide this data to their clients. An example is Clarion & Comfort Hotel Copenhagen and their event venue, The Hangar, where the digital twin is directly embedded on their website. Users can navigate and take their own measurements there – the link is available in the comments.

    Curious about how this can be used in your projects or your space? Get in touch with our 3D expert Isak, and he’ll tell you more