Client
H&M
Location
Studios Annie and Ellen, Fotografiska, Stockholm
Services provided by Adapt
Sound systems, Lighting systems, Camera production, Streaming studios, Live streaming, Video systems, Concept & design, Staff, Project management, Technical design
When H&M convened its employees for a kickoff event, a physical gathering was combined with a digital broadcast. On-site, the studios at Fotografiska in Stockholm were filled with engaged participants, while employees across the organization could follow the content via livestream.
The kickoff was held in the Annie and Ellen studios, where participants engaged in presentations, panel discussions, and workshops focused on H&M's brand and ongoing development. By combining two fully occupied venues with a digital broadcast, the company was able to unite a large number of employees in a shared experience.
Concurrently, those unable to attend in person could follow the entire event via a straightforward webcast accessible through their web browser. This approach ensured the content reached employees regardless of their geographical location.
Digitally Branded Studios and Livestream
The kickoff generated significant interest, with both studios filled with eager participants. To ensure a consistent experience for all, speakers delivered their presentations in both venues – first in Studio Annie and subsequently in Studio Ellen. Each studio featured a constructed stage where presentations were displayed on large screens behind the speakers, while the rooms were simultaneously digitally branded with H&M's graphic profile projected onto the surrounding walls.
The program featured both internal and external speakers, panel discussions, and interactive segments, concluding with a networking reception. By integrating a physical event with a livestream, H&M successfully created an engaging hybrid meeting, allowing both on-site attendees and digital viewers to access the same content.
Please feel free to contact me
Julia Engström
FAQ
A hybrid event integrates a physical gathering with a digital broadcast, enabling participants to engage both on-site and online. For businesses, this facilitates broader content dissemination while preserving the energy and interaction inherent in a physical event. Adapt plans and produces hybrid events where equipment, staging, and streaming are seamlessly integrated to deliver a cohesive experience.
During livestreaming, presentations and programs are filmed with multiple cameras and broadcast in real-time via a digital platform. Participants can then follow the event directly through a web browser, irrespective of their location. Adapt is responsible for the entire technical production, encompassing cameras, audio, visual solutions, streaming, and distribution.
Studios provide a controlled environment where scenography, lighting, visuals, and audio can be optimized for both in-room audiences and digital participants. Adapt produces corporate events in studios where presentations, panels, and workshops can be conducted while the content is simultaneously livestreamed to a global audience.
Digital branding involves customizing scenography and visual surfaces to align with a company's graphic profile. Utilizing LED walls, projections, and digital screens, the entire environment can be designed to reflect the company's colors and visual identity. Adapt integrates these solutions into the technical production to forge a clear and consistent brand experience.
Through livestreaming or hybrid production, participants can digitally follow presentations and discussions in real-time. This capability enables the global assembly of organizations or target groups without requiring physical travel for all attendees. Adapt develops solutions where content can be easily accessed via a web browser or a dedicated digital event platform.
Adapt delivers comprehensive technical solutions for events, encompassing staging, audio, lighting, video, LED screens, camera equipment, and streaming. By integrating technical production with project management and planning, we create secure and efficient events where both physical audiences and digital participants receive a professional experience.
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