Client
PostNord
Location
Fotografiska Studio Annie
Services provided by Adapt
Graphic & Sign Production, Concept & Design, Project Management, Technical Design, Live Streaming, Sound Systems, Lighting Systems, Camera Production, Staff, Video Systems, Streaming Studios
When PostNord organized its annual event, PostNord Retail Day, the conference was executed as a digital live broadcast from the hybrid studio at Fotografiska. The event's objective was to inspire and share knowledge with companies in the e-commerce sector through analyses, discussions, and practical tools for the future of digital commerce.
In collaboration with the creative agency Dentsu Creative, Adapt produced a live broadcast featuring over 20 speakers. To introduce variation and dynamism into the production, several distinct stations were established within the studio, facilitating discussions, presentations, and interviews. This arrangement simplified content engagement for viewers while providing the broadcast with a visually diverse and instructive format.
During the approximately 2.5-hour broadcast, analyses and insights concerning the evolution of e-commerce were presented, notably through the unveiling of the annual E-barometer report. The program also featured discussions and dialogues with experts from various companies within the retail and e-commerce sectors.
Livestreamed Hybrid Production
Adapt was responsible for the technical project management and production of the broadcast, encompassing camera equipment, audio, lighting, and streaming. The team also produced graphics and visual elements that were projected onto the studio walls to reinforce the program's various themes and establish a cohesive visual identity throughout the entire production.
The graphic design was based on PostNord's visual profile and adapted to the various segments of the program. The synergy of scenography, graphic display surfaces, and multi-camera production facilitated a professional digital broadcast, seamlessly integrating both presentations and discussions into a clear and engaging format.
The live broadcast was distributed via the event platform Twebcast and was also published on YouTube for on-demand viewing. This digital production enabled PostNord to reach a broad audience within the e-commerce sector, sharing insights and expertise with companies nationwide.
Please feel free to contact me
Julia Engström
FAQ
A digital corporate event is a conference or presentation produced in a studio and livestreamed to online participants. This format allows for reaching a wider audience while simultaneously delivering a professional production featuring stage design, graphics, and multi-camera capabilities. Adapt produces digital events where content, equipment, and broadcasting are integrated into a comprehensive solution.
During a studio production, the event is filmed with multiple cameras and broadcast in real-time via a digital platform. Participants can follow the broadcast via web browsers or event platforms, regardless of their geographical location. Adapt manages camera equipment, audio, lighting, video production, and streaming to ensure a clear and professional experience for the digital audience.
Graphics and visual display surfaces aid in structuring content and reinforcing the message within a digital production. By aligning graphics with the company's visual profile, the broadcast can achieve a distinct identity and a more professional presentation. Adapt develops graphic and visual solutions that are seamlessly integrated into both scenography and the broadcast.
To maintain viewer engagement during an extended broadcast, multiple stage environments or stations are frequently utilized within the studio. This allows presentations, interviews, and panel discussions to be conducted in diverse settings, thereby creating dynamism and enhancing content flow. Adapt designs studio and stage solutions that introduce variation into digital productions.
Digital events can be distributed through event platforms, livestreaming platforms, or video channels. Common solutions include specialized event platforms and video platforms where content can also be accessed on demand. Adapt produces broadcasts capable of simultaneous distribution across multiple platforms.
Adapt delivers comprehensive solutions for digital conferences and corporate events. This may encompass technical project management, studio facilities, camera equipment, audio, lighting, graphic production, and livestreaming. By integrating equipment and production expertise, we create digital events that operate professionally for both organizers and audiences.
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