Client
Autel
Location
Europe
Services provided by Adapt
Concept & Design, Project Management, Technical Design, 3D Visualization, beMatrix Systems, Video Systems, LED Screens, Lighting Systems, Logistics, Trade Show Equipment, Staffing, Graphic & Sign Production
How does one construct exhibition stands that are recognizable, scalable, and simultaneously sustainable over time? Since 2022, we have been a proud partner to Autel Energy, delivering fifteen stands at trade shows across Scandinavia.
Prior to each exhibition, we develop a scaled 3D design that precisely illustrates the appearance of the booth within the designated hall. These visualizations enable all stakeholders – from marketing teams to sales organizations and production personnel – to pre-assess proportions, product placements, screen configurations, and graphic presentations. This establishes a unified and clear objective before any physical construction commences.
The design process is anchored by a consistent foundational design, ensuring robust brand recognition irrespective of location, venue, or format. Concurrently, the concept undergoes continuous evolution through the incorporation of new graphic elements, updated product zones, and integrated technical solutions, thereby amplifying the core message at each individual event.
The structural framework is constructed using beMatrix reusable frame systems, which are adapted and reconfigured between various exhibitions. These frames are integrated with printed graphics, diverse material selections, lightboxes, and embedded high-resolution LED screens. This approach yields a flexible construction with streamlined logistics, optimizing both cost-efficiency and environmental impact without compromising aesthetic presentation or quality.
By synergizing brand recognition with continuous development, we have engineered a booth platform that evolves in tandem with Autel's brand – maintaining consistency, sustainability, and clarity over time.
3D visualizations provide clarity prior to the exhibitions
For each exhibition, we develop a detailed 3D visualization of Autel's booth, positioning it directly within the actual exhibition hall. By working with scaled models, we can precisely demonstrate how the booth will be perceived in the space – from proportions and sightlines to the placement of products, screens, and graphic surfaces. This provides both Autel's marketing team and our production with a unified and clear objective long before construction commences.
The visualizations also enable the concept to be adapted to various halls and booth sizes without compromising the brand's expression. By testing different solutions in 3D, we can optimize flows, product zones, and technical installations in advance. The result is a more efficient on-site production and a booth that performs equally well visually and functionally at each new exhibition.
For more information, contact us
Jonas Pehrsson
Kristin Albinsson
Patrik Sjögren
FAQ
A recognizable exhibition booth is based on a clear foundational design that adheres to the company's graphic profile and brand identity. By utilizing consistent architecture, colors, materials, and display surfaces, the booth maintains a consistent presence regardless of the exhibition or venue. Adapt designs scalable booth concepts that are effective across multiple exhibitions and markets.
3D visualization enables a precise preview of the booth's appearance within the actual exhibition hall prior to construction. This assists marketing teams, sales organizations, and production in collaboratively planning product placement, displays, graphics, and visitor flows. Adapt utilizes 3D design to establish a clear objective and streamline the production of exhibition booths.
Through modular constructions, a booth can be easily scaled up or down depending on the hall, available space, and specific requirements. With flexible systems and reusable components, the same concept can be deployed across multiple events without compromising its aesthetic or functionality.
beMatrix is a modular frame system that enables the construction of sustainable and reusable exhibition booths. The system can be reconfigured for different exhibitions and integrated with graphics, lightboxes, and LED screens. Adapt utilizes beMatrix to develop flexible booth solutions featuring efficient logistics and reduced environmental impact.
Digital display surfaces, such as LED screens and interactive presentations, enable the engaging display of products, videos, and information. By integrating the equipment into the booth design, the content becomes an intrinsic part of the visitor's experience.
Sustainable exhibition booths are constructed using reusable systems, interchangeable graphics, and modular components. This approach allows the booth to evolve over time while materials and structures are reused across various exhibitions. Adapt develops long-term booth platforms that integrate brand recognition, flexibility, and sustainability.
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