Client
Prysmian
Location
Swedish Exhibition & Congress Centre Gothia Towers Gothenburg
Services provided by Adapt
3D visualization, beMatrix systems, Graphics & signage production, Concept & design, LED screens, Lighting systems, Logistics, Trade show equipment, Staff, Project management, Video systems, Technical design
Prysmian at Elfack – A Brand-Building Meeting Place
For several years, we have been entrusted with constructing Prysmian's exhibition booth at Elfack, an event hosted by our partner Swedish Exhibition & Congress Centre Gothia Towers in Gothenburg.
The booth is consistently designed to reflect Prysmian's brand identity – featuring graphically printed walls, integrated LED screens, wood accents, and impactful lighting strips. The combination of analog materials and digital surfaces creates a balanced environment where new products can be clearly presented, while simultaneously inviting dialogue.
A centrally located bar serves as a natural focal point, facilitating movement throughout the booth. The result is a space that both informs and engages – a venue for business meetings, spontaneous discussions, and brand immersion.
A successful exhibition booth transcends mere exposure; it involves creating a meticulously designed meeting place where equipment, materials, and visitor flows synergize. When functionality and brand identity are harmonized, both the visitor experience and business outcomes are enhanced.
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Jonas Pehrsson
Kristin Albinsson
Victor Lagersten
FAQ
An effective exhibition stand is based on the company's graphic profile and brand identity. By combining materials, colors, graphics, and digital display surfaces, the stand can create a distinct visual experience. Adapt designs stand solutions where the brand is integrated into the architecture, scenography, and equipment.
LED screens enable the dynamic presentation of products, videos, and messages throughout the exhibition. Integrated display surfaces can be incorporated into the stand design, ensuring that the content becomes a natural part of the environment. Adapt utilizes LED and video solutions to create engaging presentations in exhibition environments.
An effective exhibition stand serves as a meeting point where visitors can pause, take a break, and engage in conversation with company representatives. Elements such as bars, lounge areas, or product zones create natural gathering points. Adapt plans stand layouts so that visitor flow and meeting areas facilitate dialogue and business meetings.
A clear flow facilitates visitor navigation through the booth, enabling them to discover its content. Through the strategic placement of entrances, meeting areas, and display surfaces, the booth can be perceived as open and inviting. Adapt designs exhibition booths where architecture, equipment, and visitor flow are seamlessly integrated.
By combining materials such as wood, graphics, and lighting with digital screens, a balanced and dynamic environment is created. Analog materials provide warmth and texture, while digital equipment enables the display of content and real-time message updates.
Adapt provides comprehensive solutions for trade fairs and exhibitions, encompassing everything from concept development and design to production, equipment, and installation. The scope of delivery may include booth design, construction, LED screens, audio and lighting, graphics, project management, and logistics. The objective is to create effective meeting environments that enhance both brand recognition and business development.
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