Client
Circle K
Location
Elmia, Jönköping
Services provided by Adapt
Concept & Design, Trade Show Equipment, 3D Visualization, beMatrix Systems, Video Systems, Graphics & Signage Production, LED Screens, Sound Systems, Lighting Systems, Logistics, Staffing, Project Management, Technical Design
When Circle K participated in Elmia Lastbil 2022, a prominent and clear meeting point was established in the center of the exhibition hall. Over four days, the road transport industry gathered at Elmia Congress & Concert Hall, where drivers, transport companies, and suppliers convened to network and explore the latest industry developments.
The fair attracted approximately 30,000 visitors, and Circle K's stand quickly became one of the most frequented locations on site. Throughout the event, approximately 14,000 cups of coffee were served, alongside nearly 10,000 cinnamon buns and doughnuts – all baked directly within the stand. The interest was so significant that, at times, long queues of visitors formed, eager to take a break, enjoy refreshments, and engage with the Circle K team.
The stand solution was designed and constructed by Adapt's expo team with the objective of creating a clear focal point at the exhibition. The design adhered to Circle K's graphic profile, with colors, materials, and furnishings inspired by the company's roadside stations. The stand was equipped with both coffee machines and ovens, where buns were continuously baked throughout the exhibition.
Digital LED Screens and Interactive Equipment
The stand was equipped with large LED screens displaying films and information about Circle K's operations, while the company's proprietary music loop played through the sound system.
The stand was constructed using the flexible and reusable beMatrix system, complemented by integrated audio, lighting, and video equipment. All technical functionalities were connected to the BLOCKS control system, enabling content, presentations, and display areas to be managed directly from a mobile phone. Visitors could also access information via iPads on floor stands positioned in front of the screens, rendering the stand both interactive and easily updatable throughout the exhibition.
3D Stand Design Prior to Construction
Prior to the project, Adapt's design team developed a detailed 3D visualization of the entire exhibition stand. The model allowed us to demonstrate in advance how the stand would appear with colors, materials, LED screens, lighting, and various on-site functionalities. By digitally constructing the entire environment, it became straightforward for the client to comprehend how the space would be utilized and how visitors would navigate through the stand.
3D design also enables the testing of various solutions before any physical construction commences. We can adjust the placement of displays, scenography, meeting areas, and graphics until both functionality and aesthetic expression are perfectly aligned. This establishes a clear, shared objective for all stakeholders, rendering the production more efficient, cost-effective, and secure when the time comes for on-site stand construction.
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Jonas Pehrsson
Kristin Albinsson
Victor Lagersten
FAQ
A successful exhibition stand integrates clear design, engaging activities, and a welcoming environment. By establishing a natural gathering point where visitors can pause, for instance, with refreshments, demonstrations, or interactive elements, both dwell time and opportunities for dialogue are enhanced. Adapt designs stand solutions that serve as central meeting points at exhibitions.
Catering, demonstrations, and experiential elements are effective strategies for attracting visitors to a stand. When visitors engage with an activity, natural opportunities for conversations and business dialogues emerge. Adapt assists companies in planning stand environments where functionality, experience, and brand communication synergize.
Modular systems enable the construction of flexible and reusable exhibition stands. The design can be easily adapted to various trade fairs, spaces, and requirements, thereby reducing both costs and environmental impact over time. Adapt frequently constructs stands using systems that can be reused and further developed for future events.
Digital display surfaces facilitate the dynamic presentation of films, presentations, and information throughout the exhibition. Content can be updated in real-time and tailored to various visitors or activities within the stand. Adapt integrates LED screens and digital display solutions into stand designs to create engaging experiences.
Centralized control systems enable the management of screens, audio, lighting, and presentations from a single unit. This allows for rapid content updates and communication adjustments throughout the exhibition. Adapt develops stand solutions where the equipment can be controlled via devices such as tablets or mobile phones.
Adapt offers comprehensive solutions for trade fairs and exhibitions – from concept and 3D design to production, equipment, and on-site installation. The delivery can encompass stand design, construction, LED screens, audio and lighting, graphics, digital solutions, as well as project management and exhibitor services. The objective is to simplify the process for clients to achieve successful exhibition participation.
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