"The only stand at the fair that you would want to eat!"
It was one of many good grades we received for Västtrafik's stand at the fair Passenger transport in Gothenburg. And indeed it is!
The event agency Hansen, has been responsible for the project and concept. Our expo team in Gothenburg has designed and delivered this exciting and different stand.
The layout was designed to maximize visitor flows. We also created different zones where Västtrafik staff could have a dialog with visitors. Stand staff were also able to gather information and showcase their new identity using a branded video.
The stand design is based entirely on Västtrafik's new identity, where we have realized and built a unique Västtrafik world consisting of the various elements that can be seen in the film.
The majority of all materials produced for the stand can be reused in future projects.
Many thanks to everyone involved for a really creative, fun and different project!
