At Expressen's pavilion in Almedalen we have a hive of activity on our live studio stage.

This week has seen visits to Almedalen from, among others, Swedish Prime Minister Ulf Kristersson, opposition leader Magdalena Andersson, Commander of the Swedish Armed Forces Micael Bydén, Archbishop Martin Modéus and hotel magnate Petter Stordalen. The conversations have been broadcast live by the Expressen TV team on their channels.

We are delighted and proud to be entrusted with helping Expressen with design, construction, equipment and staff for this important and exciting project. Many thanks for a really great collaboration!

The Expressen pavilion is designed in beMatrix's new Pop-Out solution, which has enabled us to create a weatherproof mobile building with integrated equipment, branded surfaces and a 12×3 m LED screen on the roof. The solution is based on 4 Pop-Out modules that can be folded into "flat packages" to be moved around on a single truck between different locations. We would also like to thank the entire team at beMatrix for their fantastic product and, as always, great support!

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