FAQ: Trade fairs and exhibition stands

FAQ: Studio and live broadcasting

FAQ: Events and event production

FAQ: Fixed installations

Trade fairs and exhibition stands

How to build a trade fair stand?

Building a trade show booth means creating an engaging and functional space that effectively represents your brand. Here are the steps to building a successful exhibition stand:

• Decide on the purpose of your trade fair participation, such as generating leads or launching a new product.
• Create a design that reflects your brand and attracts your target audience.
• Use high-quality materials and modern equipment to improve the visitor experience. We use beMatrix, a reusable framework system that can be customized to your needs.
• Plan for transportation, set-up and dismantling well in advance.

We want to stand out at a planned trade fair, what should we consider?

To really stand out at a trade fair, you should focus on creating a unique and engaging experience for visitors.

• Unique design: Use eye-catching and different designs that reflect your brand.
• Interactive activities: Create activities that generate energy and movement in the stand.
• Consistent concept: Dare to go all the way with your concept to make a strong impression.

How much time do you need to plan a trade fair stand?
It is never too early to start planning a trade fair stand. For best results, we recommend starting the process at least 4-6 weeks before the fair opens.

• Time for concept development: More time allows you to create a well-thought-out trade fair concept.
• Sustainability and reuse: Early planning enables the use of sustainable materials and reusable solutions.
• Cost-effectiveness: Ample time for planning can lead to financially beneficial decisions.

Can we get help collecting leads from the fair?
Yes, of course! We can help you collect leads effectively during the fair.

• Lead generators: Create quizzes, games or other interactive activities that engage visitors.
• Digital collection: Use digital tools for easy and secure collection of visitor data.
• Aftercare: Get all the information delivered directly to your inbox for quick follow-up.

We need a new concept for our stand, how do we do it/where do we start?
Developing a new stand concept starts with understanding your goals and needs.

• Introductory meeting: We meet to discuss your ideas and goals.
• Needs analysis: Adapt the concept to your specific needs and target audience.
• Concept development: Our team will develop creative proposals that meet your requirements.

When is the last day to place an order with you if you are building a stand?
To ensure the best possible results, we recommend that you place your order at least 4-6 weeks before the fair. 

• Detailed planning: Time allows us to plan in detail.
• Optimal solutions: We can find the best and most cost-effective solutions.
• Stress-free process: Avoid last-minute stress and delays.

Can you store our stand and all materials until the next fair?
Yes, we offer a complete service for the storage, handling and logistics of your stand. 

• Sustainability: Reuse your stand for future fairs.
• Effectiveness: No worries about storage and maintenance.
• Logistics: We take care of transportation and handling.

How long does print last for wicks and forex if we save them for the next fair?
If handled and stored correctly, printed veneers and forex discs can be reused several times.

• Choice of materials: Forex boards are durable and retain quality longer than fabric.
• Storage: Proper storage prevents fading and damage.
• Maintenance: Regular checks ensure that the material is in good condition.

What does it cost to make a design stand?
The cost of a design booth varies depending on size and complexity. Concept creation usually starts between 15'000-30'000 SEK.

• Tailor-made solution: The price is adapted to your specific needs.
• Budget planning: We help you optimize costs without compromising on quality.
• Transparency: You will receive a detailed quote before we start the project.

Can you do Expo projects outside Sweden?
Yes, we have extensive experience in stand construction all over the world.

• Global reach: We can go with you wherever you go.
• Local knowledge: We manage logistics and regulations in different countries.
• Cultural adaptation: Design that fits the local market.

How can we work with LED displays in our stand?
LEDequipment in the form of displays or screen walls, for example, can take your stand design to the next level by creating dynamic and engaging visual experiences. We use a system called beMatrix with modular frames and screens that allow us to create huge surfaces with moving content.  

• Visual content: Show movies and slideshows in creative ways.
• Environment creation: Use LEDs to enhance the atmosphere and feel of the stand.
• Flexibility: LED displays can be customized in size and shape according to your needs.

How can we make our stand interactive?
Making the stand interactive increases engagement and creates memorable experiences for visitors.

• Interactive stations: Install touch screens or VR experiences.
• Live demonstrations: Display your products or services in real time.
• Gamification: Use games and competitions to engage visitors.

Can we build dynamic shapes with beMatrix?
Yes, the beMatrix system allows the creation of dynamic and unique shapes for your stand.

• Flexibility: Modules can be combined to create different structures.
• Adaptation: Customize the shape according to your concept and design.
• Sustainability: Reusable system that is environmentally friendly.

Which materials can be integrated with beMatrix?
beMatrix is compatible with a variety of materials to create an attractive stand.

• Graphic panels: Forex, acrylic, wood and other rigid materials.
• Textile: Tensioned fabric panels for seamless walls.
• Technical components: LED screens, lighting and interactive devices.

What are the most important things to consider when attending a trade fair?
The most important thing is to have clear objectives and a well thought-out message.

• Objective: Define why you are participating and what you want to achieve.
• Message: Clarify your main message to visitors.
• Objectives: Set measurable goals for the fair, such as number of leads or meetings. 

How do we create early engagement with our stand?
By actively promoting your presence before the fair, you can generate interest and engagement.

• Targeted mailings: Send personalized invitations to potential customers.
• Campaigns: Use social media and email marketing to spread the word.
• Pre-booked meetings: Schedule meetings in advance to ensure valuable conversations.

How many sellers should we have in our stand space?
The number of sellers depends on the size of your stand and the activities you are planning.

•  Activities: More interactive stations may require more staff.
• Commitment: Make sure everyone is busy and engaged.
• Avoid overabundance: Too many people in the booth can create inactivity and reduce energy.

How do we attract visitors to our stand space?
A combination of dedicated staff and attractive design is key.

• Dedicated staff: Well-trained and enthusiastic staff attract visitors.
• Elaborate design: A stand that is visually appealing and well planned.
• Activities: Offer interactive experiences and tastings.

What trends do you see at trade fairs today?
Some of the latest trends include:

• Digitization: Increased use of digital and interactive elements.
• Sustainability: Focus on environmentally friendly materials and reuse.
• Personalization: Tailor-made experiences for visitors.

How can we make our stand sustainable?
By using reusable materials and minimizing environmental impact.

• Choice of materials: Use beMatrix and other sustainable systems.
• Reuse: Design the stand to be used on multiple occasions.
• Local resources: Minimize transportation by renting locally.
  
  
  

Studio and live broadcasting

Can we have live bands or artists in our live broadcast?
Yes, absolutely! Including a live band or performer in your live broadcast can add an extra dimension and engage your audience even more. 

• Setting the mood: Live performances add energy and make the broadcast more memorable.
• Technical expertise: We have experience in managing audio and video for live performers.
• Rights and licenses: We help with the legal aspects of music and performance.

Can you help with stage decorations in our graphic style?
Yes, we can create stage decorations that match your graphic profile and reinforce your brand.

• Customized design: Design of stage decor based on your colors, logos and style.
• Material selection: We use high quality materials for a professional result.
• Holistic approach: Integrates stage decorations with other graphic elements of the broadcast.

Can we broadcast from our own platform?
Yes, we can adapt to your preferred broadcasting platform. 

• Technical integration: We ensure the smooth functioning of the broadcast on your platform.
• Flexibility: Whether it's your website, intranet or social media.
• Alternative solutions: If you need, we can also recommend and offer other platforms. 

Can Adapt help us with graphic material for the broadcast? 
Yes, we have an in-house graphic designer who will help you produce material for the broadcast. 

• Customized graphics: Customized according to your brand profile and the theme of the broadcast.
• Animations and effects: To create dynamics and keep viewers' interest.
• Reusable material: The graphic can be used in future projects and channels.

Can you make a simple movie in our office?
Yes, we can come to you and produce a simple movie on site. 

• Smooth production: We bring the necessary equipment and adapt to your premises.
• Flexibility: Recording of interviews, product presentations or internal messages.
• Fast delivery: Efficient process from shooting to finished film. 

Can you come to us and set up a mobile studio in our office?
Yes, we can set up a complete mobile studio at your premises.

•  Full equipment: We bring cameras, lights, sounds and backgrounds.
• Adapted environment: The studio is customized to your needs and space.
• Live or recorded: Possibility of both live broadcasts and recordings.

What should I consider as a first-time customer?
Based on what you want to achieve, are there goals or benchmarks that you want to reach with your shipment, 

•  Communicate your goals: Tell us what you want to achieve with the production.
• Ask questions: We are here to answer all your questions.
• Experience: With our experience, we make sure everything runs smoothly.

Do I need to be experienced to make a studio production?
No, our staff will support you regardless of your previous experience.

• Guidance: We help you with everything from script to performance.
• Safety: We create a relaxed environment for best results.
• Expertise: Our technicians and producers ensure a professional production. 

What do we need to bring with us when we come to your studio?
You mainly need to bring your content and any props.

• Presentations and materials: Any digital content you want to use.
• Personal equipment: Any clothing or items that are important for the shipment.
• Good humor: We make sure the rest is in place!

Are technicians included if I rent your studio?
Yes, technicians are included in the rent of our studio.

• Professional support: Our technicians handle all equipment during production.
• Adaptation: The number of technicians depends on the scale of production.
• Security: They ensure that everything is working properly.

Can you have participants on link in the studio?
Yes, we can integrate participants on link into your broadcast.

• Hybrid solutions: Combine physical and virtual participants.
• Technical integration: We make sure that audio and video work seamlessly.
• Interactivity: Opportunity for dialog and interaction between all participants.

What is included in the basic rent of your studio?
The basic rent includes everything you need for a professional production.

• Studio space: Access to the studio during the agreed time.
• Basic equipment: Standard sound, light and camera equipment.
• Technical staff: At least one technician to help during production.

What formats can we broadcast in (e.g. live, pre-recorded, hybrid)?
We offer several different broadcast formats to suit your needs.

• Live broadcast:Directly to your audience in real time.

Pre-recorded: Recording in advance for later distribution.

Hybrid: Combination of live and pre-recorded material.

How do you ensure the quality of audio and video during a broadcast?
We use state-of-the-art equipment and experienced technicians for the highest quality.

• Professional equipment: High quality cameras, microphones and lighting.
• Experienced technicians: Our team continuously monitors and adjusts during the shipment.
• Preparation: Careful testing and briefings before shipment.

Can you help us with subtitles or translation for international viewers?
Yes, we can provide subtitling and translation services.

•  Subtitling: Both pre-recorded and live broadcasts.
• Simultaneous interpretation: Possibility of real-time interpretation during live broadcasts.
• Multilingual distribution: Adapting content for different markets.
  
  

Event technology and organization

Which equipment is needed for an event?
It depends on the type and size of the event, but basic equipment includes sound, light and image.

•  Sound systems: Microphones, speakers and mixing desk.
• Lighting: Stage lighting, effect lighting and atmospheric lighting.
• Visual equipment: Screens, projectors and LED walls.

How big a screen is needed for a lecture?
The size of the screen depends on the size of the room and the number of participants.

• Small to medium-sized rooms: Screens between 55-75 inches may be sufficient.
• Large halls: Projectors or LED walls for larger display areas.
• Sightlines: Location and height are important for good visibility.

Where can I hire technicians in Stockholm and Gothenburg?
You can hire experienced technicians directly from us at Adapt.

• Local teams: We have staff in both Stockholm and Gothenburg.
• Different competences: Sound technicians, lighting technicians, image technicians and more.
• Flexibility: Available for both short and long term assignments.

How does a hybrid meeting work?
A hybrid meeting combines physical participants with virtual participants.

• Technical integration: Use of video conferencing systems to connect all participants.
• Interactivity: Opportunity for everyone to actively participate regardless of location.
• Flexibility: Participants can choose the option that suits them best.

What is needed for a good event?
A good event requires careful planning, the right equipment and engaging content.

• Planning: Clear objectives and a detailed timetable.
• equipment: Adapted equipment for sound, light and image.
• Content: Relevant and engaging for the target audience.

Where can I rent a projector for events?
You can rent projectors directly from Adapt.

• Different models: We offer projectors for all needs and sizes.
• Accessories: Cloths, cables and other necessary items are included.
• Support: Technical assistance with installation and operation.

Where can I find good event venues in Stockholm?
There are many great event venues in Stockholm, and we can help you find the right one.

•  Adaptation: Choice of venue based on number of guests and type of event.
• Location: Centrally or in specific areas depending on needs.
• Facilities: equipment, catering and other services offered.

How can I book equipment for my conference?
You can book all necessary equipment through us at Adapt. We have our own warehouse full of everything from furniture to advanced light, sound and image equipment. What we do not have in stock we bring in when needed. 

• Needs analysis: We help you identify which equipment is needed.
• Renting: Access to modern and reliable equipment.
• Support: Technical staff installing and monitoring.

How do I find a good engineering company?
By choosing an experienced company with good references, such as Adapt 🙂 

• Experience: Check the company's history and previous projects.
• Range of services: Make sure they offer the services you need.
• Customer service: Choose a supplier that prioritizes good communication.
  
  
  

Installations 

Can Adapt handle fixed installations outside Sweden?
Yes, Adapt has the capacity and experience to handle fixed installations in other countries.

• We have implemented projects in many different countries and adapt to local conditions.
• Our team has knowledge of international standards and practices.
• We work with local suppliers to ensure high quality and efficiency

What types of fixed installations do you offer for international customers?
We offer a wide range of fixed installations for international customers, tailored to their specific needs.

• Audio-visual systems
• Installation of audio and video equipment for conference rooms, auditoriums and public spaces
• Interactive solutions
• Touch screens, VR/AR installations and other interactive technologies
• Digital signage
• Solutions for digital signage in shops, hotels and public spaces.

How does the process work for a permanent installation in another country?
The process of an international permanent installation follows several steps to ensure a successful outcome.

• We discuss your needs and goals for the installation.
• Development of a detailed plan and design that meets local requirements.
• Handling transportation, customs and legislation.
• Our technicians carry out the installation together with local partners.
• The system is thoroughly tested before it is handed over to you.

Do you offer support and maintenance for international installations?

Yes, we offer comprehensive support and maintenance also for our international customers.

• Quick assistance by phone, email or video conference.
• Collaboration with local technicians for rapid on-site assistance.
• Tailor-made maintenance contracts to suit your needs.

How do you ensure that fixed installations comply with local rules and standards?

We take great care to ensure that all our installations comply with local laws and standards.

• Careful examination of local rules and regulations.
• Engages local consultants and technicians when needed.
• Provides the necessary certificates and documents for approval.
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Can you adapt the design of a fixed installation to different cultural preferences?
Yes, we adapt the design to reflect cultural preferences and local aesthetics.

• We take into account cultural symbols, colors and styles.
• Design that resonates with the local target audience.
• Collaboration with local designers and artists when needed.

How do you manage the logistics of international projects?
We have extensive experience in managing logistics for international projects.

• Optimization of shipping routes and methods.
• Handling of all necessary customs and import/export documents.
• Coordination to ensure that everything is delivered on time.

What languages can you offer support and documentation in for international customers?
We offer support and documentation in multiple languages for the convenience of our international customers.

• Our team can communicate in Swedish and English, as well as other languages if needed.
• Manuals and guides in your preferred language.
• We can hire translators or interpreters for specific projects.

What is the timeline for an international permanent installation?
The timeline for an international installation varies depending on the scope of the project, but we work to keep the process as efficient as possible.