Our history

Adapt's history began in 1995 in Bengtsfors. There and then, our founders and current owners, Viking Grandin and Jonathan Olsson, met for the first time. They were about to start seventh grade and were 13 years old. It was the start of a friendship that is as strong now as it was then.

The journey from then to now is a distinctly entrepreneurial one. From kid's discos and school dances in Bengtsfors, to pan-European events for global brands such as Google, Billerud Korsnäs and Siemens. From earning a couple of tens at best, to a turnover of 140 million, to being a Gazelle company and having a leading position in the industry.

Adapt's history, from Bengtsfors to Google. Here's a magical view of Lake Lelång.
Magical view of Lake Lelång outside Bengtsfors. Here started Adapt his journey in 1999.

Today, Adapt consists of several companies that all work with equipment, production, construction and visualization of events, fairs and fixed installations. We are extremely proud of what we have built and continue to build.

If there are a few things that characterize and sum up our story, they are: innovation, simplicity and kindness. It's about always striving to find the right solution to a problem. Using our origins and drive in a genuine commitment to our customers and our missions. Presenting and delivering it in a simple and approachable way. And it's about being kind to each other and the world around us. Then we can create strong, lasting experiences that make a difference.

Some important years:

1995Viking and Jonathan meet and start arranging discos.
1999The first real company is formed: DaFreak HB.
2002The business is being moved to Skövde, we started getting assignments also in Gothenburg.
2006We got new larger premises in Skövde. About now, our first employee came in, a sound engineer.
2009New move to even larger premises in Skövde. Our company is growing and we are now around six employees.
2010DaFreak becomes Adapt. We acquire Event & Entertainment Technology in Linköping.
2011We move into a 2500 sqm central warehouse in Linköping and acquire Nöjesteknik East Coast Audio & Lights in Stockholm in the same year.
2013Now the move to Gothenburg is going, it is still our seat today.
2014We establish a board with an external chairman of the board.
2015An external CEO is recruited.
2015-
2018
We make major investments and become an industry leader in imaging technology with 4K projections.
2018In 2018, we receive the award Gazelle Company. We now have 25 employees and a turnover of SEK 56 million.
2019We form a group where Adapt is a parent company with three subsidiaries.
2020 We open our new Studio Adapt in central Stockholm and Gothenburg.

Want to read the little book about Adapt's history: "From Bengtsfors to Google"? You can email us we will send it to you, or click on the link below to read it online.